Max Bikes PR

Press release. FUERZA launch the world’s first NFTs using Riders Bio-metric Data.

Art with meaning. Data with Meaning.

https://www.projectfuerza.com/

Working with some of the world’s leading cyclists, including Peter Sagan, Geraint Thomas, Mark Cavendish, Dan Martin, Jens Voigt and many more and in collaboration with amazing digital artists, FUERZA have created the world’s first artwork incorporating bio-metric data from athletes’ key performances.

Using the power data of World Champions, Olympic Gold Medalists, Grand Tour Winners, Classic Winners and Ultra-endurance Athletes, combined with artwork that has meaning to the rider, FUERZA have created unique NFTs that are a 1st for the cycling market!

The team at FUERZA have created art that will interact with the owner and viewer like no other NFT, the unique bio-metric power data created by riders in key races has only been seen by a very select number of people and has never been used in such a creative way.

The rare and amazing accomplishments of some of the best riders in the world combined with unbelievable artwork is the ethos of FUERZA.

For many of the FUERZA’s, the owner will receive a license to download, view and analyze the actual data file created by the rider. How many watts did Sagan create in his winning attack at the 2015 World Championships? What’s the peak wattage of Mark Cavendish in one of his Grand Tour stage wins? How many watts did Jens Voigt hold in one of his famous breakaways?

For a few select owners, they will unlock a FUERZA experience, which will give them access to the rider. Zoom call with a World Champion anyone? Go on a bike ride with a Tour stage winner? These very special experiences will be limited and highly sought after.

New artwork will be available every Friday throughout July and the TDF from https://www.projectfuerza.com/ , so keep visiting for refreshed artwork and stories!

Brought to you by Hunter Allen, from Peaks Coaching the “Father” of training with a power meter, FUERZA is a unique opportunity to own beautiful digital art that contains unbelievable elements of cycling history.

With access to the best in the world, FUERZA founder Hunter Allen, is well known throughout the world as the leading coach using power meter data. He literally wrote the book on training with power, “Training and Racing with a Power Meter”, which has been translated into 8 languages and sold over 300,000 copies. He’s been a leader in the power analysis software world for over 20 years and has analyzed power files from thousands of champions. Hunter personally analyzed these incredible professional’s data, selected the most important views of the data and created the initial piece of artwork.

Hunter commented…”I have been working with the world’s leading athletes for a number of years and their performance data has always fascinated me. Combining my passion for both Art and Cycling has created an amazing challenge that we are now ready to share with the world. The NFTs we offer at FUERZA are a partnership between the rider and artist, creating artwork that has emotional meaning.”

Jens Voigt added ” I am happy and proud to be part of this project. FUERZA NFT’s combine in a unique way the power data from pro cyclists with the art of some incredible artists. We have a select group of athletes and I am sure that many people will be fascinated by this never-seen before combination of art and real data. Project FUERZA creates some of the most amazing pieces of art using my personal power data collected in races. The Tour de France, Tour of California and even my last race ever, the Hour Record. The outcome is pretty spectacular and quite unique.”

Zdenek Stybar said…“I am really happy to be part of FUERZA. This is thinking out of the box and that’s absolutely what I love. I didn’t have to think too long if I wanted to be part of it. It’s a very unique project and I am excited to share the art with everyone.”

FUERZA artist Nick Hand spoke about creating some amazing art and working with the worlds leading cyclists…

“Being a part of this project has been an exciting journey. It has been an interesting challenge taking something as clinical as power data and trying to meld it into a work of art. Working with world class athletes has been a joy and a once in a lifetime opportunity. I have just tried to match their atheltic prowess with equally powerful art.

When you buy a FUERZA, you invest in a beautiful and individual piece of art with the rider’s data as the art or embedded in the image. You also receive a licence to view the actual data file from the ride, you do not own the data but you are able to view it!

Imagine seeing Mark Cavendish’s sprint power when he won his 34th stage of the Tour De France. Imagine analyzing Rohan Dennis’s world championship winning time trial. Imagine learning what it took for Peter Sagan to win a stage of the Tour De France.

FUERZA artists have taken the data from a specific ride, plus the ride story from the rider, the atmosphere at the race, the conditions on the day and much more to create a truly memorable, unique and collectible art piece. The NFTs are recording cycling history in a new, creative and exciting experience. When you see a FUERZA, you will get it. When you zoom in, you will discover something new. When you have it on your phone, and you look at it every day, you will know. When you come home and see your FUERZA on the wall on your LCD screen, you will know. The FUERZA is created to connect with you and your passion for art and cycling in a truly special way.

FUERZA NFTs take two forms…

Art with the rider’s Data incorporated in it. Sometimes hidden, so you have to study it closely!

Data as Art. The incredible expansion of the data into art has to be seen to be understood.

…and sometimes a combination of both!

A FUERZA is more than art and data, it is an emotional and passionate connection to a sport that you love. It’s a celebration of human endeavour in a contemporary format never before seen in cycling.

The riders working with FUERZA are among the best in the world and their data is amazing, The team at FUERZA have constantly been blown away by their numbers and the watts they can maintain over the toughest races in the world. It is this super human achievement that FUERZA celebrates.

The FUERZA is a “keeper” but if you do wish to sell it, the team at FUERZA have created a simple system to re-license the data, so you can re-sell your investment. With over 1000 individual artworks available shortly FUERZA has a product and pricing structure for everyone. With new NFTs being released each Friday starting from the 1st of July 22, FUERZA are constantly updating their portfolio of art.

Examples of some Amazing FUERZA art are attached with accompanying text to tell the story of the image.

Geraint Thomas- Both of these NFT’s come from Geraint’s overall win at the Criterium du Dauphine in 2018. One is of the team time trial -Stage 3- and the other is Stage 1. In each of these 3d-esque images, red is the elevation data, gray is the power data and blue is the speed data. Notice the reflection of the course profile, the carbon fiber detail, shadows and internal reflections. The Data is the art and along Geraint, FUERZA artist Ben Barnhardt created this amazing work of art.

Mark Padun- Mark is a Ukrainian rider and along with Project FUERZA donating a large part of the proceeds from the sale of his NFT’s to humanitarian relief efforts in Ukraine. Mark’s art will all contain some combination of the Ukrainian flag colors. Mark’s stage win on Stage 7 of the 2021 Criterium du Dauphine was an incredible display of panache, bravery and effort, and is displayed in this timeless piece of art. The white lines represent his power, the blue his speed and the solid yellow is the elevation. His other piece of art was Mark’s fine 3rd place in the 2018 Vuelta a Espana stage 12. This work of art contains the Ukrainian flag under a traditional Ukrainian bowl. Blooming flowers represent the ever-persistent life force contained throughout each of us and the world. The white data is his power data and the red is heart rate data. Both of these stunning and moving pieces were created by FUERZA artist Facundo Kostelak.

Rohan Dennis- Australian Rohan Dennis’s first ever World Tour stage win in stage 3 of the Tour Down Under in 2015 is represented by the chess pieces of a knight and pawns. Rohan is the knight and the pawns are the competition in the peloton on that day. In this beautiful piece of art, can you find the data? Each of the stages of his Tour Down Under in 2015 is an NFT collection with the chess theme. How many watts did he produce in the winning move on this stage? Only Rohan and the owner of this NFT will know! Artist Patrick Green created this incredibly realistic NFT’s.

Ryder Hesjedal- The first ever Canadian to win the Giro D’Italia, Ryder’s data IS Art. Lifelong Artist Nick Hand puts the data everywhere in these creative and 3d-esque works. Ryder’s collection contains many of his files from his 2012 Giro overall win and the data is impressive. Stage 5 is just a sliver of the data from that day’s stage. Stage 5 is from the Team Time Trial in which he and his Garmin-Barracuda team won catapulting him into 4th place overall.

Jens Voigt- This is from the Tour de France in 2006, stage 9. A tough day in the Tour, Jens is always trying to break the chain of the peloton and escape. This stage was no different. An ode to his German heritage with the German colors, and of course his classic “Shut up Legs” motto emblazoned on the image makes this one an iconic FUERZA. 1 of 1, contains the power file.

Geraint Thomas- From 2014 in Paris-Roubaix where he was 7^th. The “Hell of the North” looks more relaxed and peaceful in this beautiful pastel-like image. The power data along the bottom image is like the grass growing between the cobbles. Many FUERZA’s will have some of the key metrics from the race on the piece of art, just like this one in the bottom left corner. 1 of 1, contains the power file.

Mark Cavendish- From this past weekend’s British National Championship Elite Road Race, this is just the final sprint of the race, where Mark handily won. The outline of the rock is the shape of his power data in the sprint and the red line is his heart rate data. 1 of 1, contains the power file.

To find out more and purchase go to…

https://www.ProjectFuerza.com/

Or speak with Hunter Allen and the team at Fuerza, Info@ProjectFuerza.com

Web: projectfuerza.com

Instagram: https://www.instagram.com/projectfuerza/

Twitter: https://twitter.com/ProjectFUERZA

Facebook: https://www.facebook.com/Project-Fuerza-110815388342372/ (

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OPENSEA: https://opensea.io/ProjectFUERZA?tab=created

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