“Working in a specialist industry does have it’s downsides, despite getting to tool around with bikes all the time- various PR people and non-bikers can make communication an issue at times. Keith Jepson is nothing but a pleasure to work with though – his clear passion for off road cycling is a massive boon. His understanding of the whole market, and both knowledge old and new is invaluable as a representative of modern brands, and his keen and alert persona is both easy going and bang up to date.”